“Simple Life” Collection

When creating the fall 2022 collection, the designer drew inspiration from simple Estonian rural life, flirtatiously jokingly referring to the American reality series Simple Life from 20 years ago, while on the other hand emphasizing the preservation of traditions and sustainability. Just as domestic food production is based on closeness to nature, traditions and wisdom gathered over centuries, the foundation of the collection is local high-quality skill and craftsmanship, which brings out the beauty of the clothes in their simplicity and beauty.

The collection’s color palette (starting with a hilariously naughty cow print on twill silk) flirts with the wearer in an Alexanderlingish way, while hinting at the earthiness of the designer’s extensive repertoire of craftsmanship. Attention is given from the choice of footwear to the use of finely woven eyelets on lapels, pocket edges and belts.

With this collection, Alexanderling summarizes the trends of the fall season – water gray, light blue, coffee brown and timeless black. Harsh textures in the form of woolen unlined coats are matched with sheerness and lace, forming a collection masterfully balanced between classic cuts and current fashion trends in such a way that the overall vision feels delightfully solid. And all this was seductively carried on stage by models walking flirtatiously in logo wellies, pushing a load of sea buckthorn yogurt bottles produced in cooperation with Saidafarm in front of them in a wheelbarrow (which the front row could also get a taste of).