“Groovy” Collection

Resort 2025

Renowned for its quiet elegance and commitment to slow fashion, Alexanderling unveils its Resort 2025 collection: ‘Groovy’, set to debut at the serene and historical Hedon Spa & Hotel on June 14th.

“Inspired by the liberation and individuality of the sixties, this collection is about relaxed confidence — a calm kind of power,” shares the designer Anu Ling. “We’re speaking of women who move with intention and elegance, who value quality over noise.” Alexanderling blends for this resort collection sateen silk, Broderie Anglaise, cotton and viscose jersey, to create a tactile experience of contrast tailoring in black and white, as well as sculpted skirts with voluminous pleats, paired with soft, structured shirts.

With its monochrome color palette with a dash of fuchsia and cinnamon brown and focus on mindful design, elevated materials ‘Groovy’ becomes more than a seasonal offering — it’s a curated wardrobe for women who value quiet power and lasting impact. Set against the tranquil backdrop of Hedon Spa & Hotel, the launch event mirrors the brand’s commitment to conscious living and beauty from the inside out.

‘Groovy’ is not just a look — it’s a mood: elevated, minimal, and unforgettable.