SPRING / SUMMER 2023

‘SOFT BREEZE’

Designer Anu Ling brought the Spring 2023 season’s creation of ALEXANDERLING’s to the fashion scene with an overdoze of lace and floral details which bring out the subtleties of traditional Estonian tailoring.

On this occasion, the fashion designer found inspiration in the anticipation of a bright and white Spring, which arose from a long winter. Just as when the ice melts, an airy, transparent fringe remains, a promise of a more beautiful future, she has used primordial lacy nuances to support the feminine personality.

The collection is dominated by pastel and light tones, which, when worn in layers, present the wearer as balanced and have the effect of maintaining self-confidence.

The collection was brought out to the scene by professional ballett dancers alongside from MUBA Music and Ballett Academy’s students.

AUTUMN / WINTER 2022 / 2023

‘SIMPLE LIFE’

When creating the Fall collection, the designer drew inspiration from simple Estonian rural life, emphasizing the preservation of traditions and sustainability. Just as domestic food production is based on closeness to nature, traditions and wisdom gathered over centuries, the foundation of the collection is local high-quality skill and craftsmanship, which brings out the beauty of the clothes in their simplicity and beauty.

The collection’s range of colors (starting with a hilariously naughty cow print twill) flirts with the wearer in an Alexanderling’s way, while referencing in the designer’s extensive repertoire of craft skills to the rustic. Attention is given from the choice of footwear to the use of finely woven eyelets on lapels, pocket edges and belts.

With this collection, Alexanderling summarizes the trends of the wintery season – water gray, light blue, coffee brown and timeless black. Harsh textures in the form of woollen unlined coats are matched with sheerness and lace, forming a collection masterfully balanced between classic cuts and current fashion trends in such a way that the overall vision feels delightfully solid.

SPRING / SUMMER 2022

‘SEASHELL’

The collection, decorated with fan-shaped motifs Alexanderling’s work mostly lacks prints, patterns and other visual blenders, but the spring season returns in soft pastel tones, which have included soft and contrasting sharp-edged fabric prints with syrup-drawn brush strokes.

The colour palette reminds us that despite the 2022 year’s destructive situation in the world, it is possible to find solace, humanity and even brilliance. Even on the grayest day, you can laugh a little, no matter how absurd the situation. The purpose of the clothes is to support this little sunny moment, which helps to move forward in a better direction. “I went on a small trip to Paris in the Autumn, where, despite my fears, I realised that even among the crowds there, my individual identity will not disappear, but I will be able to preserve my character and enjoy the situation,” comments fashion designer Anu Ling.

The silhouette of the new collection is from the master class of local tailoring. The designer prefers and remains faithful to domestic craftsmanship and craftsmanship, which contributes to the preservation and sustainability of traditions. “It is not the glow of one season, but each item in the collection is designed to last through a wave of trends. As our grandmothers thought and behaved, the bearers of Alexanderling’s work are now welcome back to the studio to change the lining of the coat, the buttons on the dress or make a small addition, after which the garment can be worn for several more seasons, ”explains the designer. valuing and timing the lifespan of an object.

AUTUMN / WINTER 2021 / 2022

‘STUDIO RENAIS54NCE’

The senses are festive in the Autumn, and it’s a good time to remember the American worship club “Studio 54” in a much more historical key to bring the fashion show back on the stages. Revival does not necessarily mean creating the perfect composition for the look of a particular moment, but a mixture of everything that reflects our needs and desires yesterday. How we understand the style of the decade comes into focus only in retrospect, and the various elements of the late 1970s that the designer pulls out of the form are the elements of pre-recession decadence and unbridled party glamour.

“In revolutionary times, it’s good to escape the world of riddles and fantasy,” says fashion designer Anu Ling.

In the fashion show, a couple of dozen sets are presented, the small historical details of which contain charm: slightly sloppy, unpaved lapels, contrasted with pockets lined with edgings. Large pearl necklaces, gracefully high silk organza collars and luxuriously sparkling pleats – these are the keywords for the fall. Alexanderling’s drapery, which is highlighted on a soft viscose jersey fabric, as well as on a buff sleeve, has also found its place in the collection. The end result is abundant and playful in Autumn.

SPRING / SUMMER 2021

‘SUNBURSTS’

In defiance of the corona era, Alexanderling’s new collection “Sunbursts” has come out just in time for the Spring.

The collection, decorated with fan-shaped motifs inspired by the Art Deco era, is combined with delicate silk fabrics. This approach allows the viewer to sense the feminine supple body shape of the dress wearer.

The Sunbursts collection uses a motif of rays deviating from the centre, which symbolises the arrival of the light, the scattering of darkness. Penetrating through the clouds, the beam of light from the sun reaches its effect, illuminating everything around, bringing a feeling of freedom from winter, the limitations of the past, creating an opportunity for everything new and thus leading the wearer to a hopefully sunny summer. In accordance to the hot summer, the fabrics range from light silk fabrics to viscose and natural cotton jersey. This use of fabric makes it possible to combine dresses for tanned skin separately, but also for wearing with an underdress.

Thinking about the tailoring of her collections, the fashion designer Anu Ling has expressed herself with a rather androgynous line: the centre is lowered from the waist to the hip line. The dresses are straight, sometimes box-cut. If you can point out something from the twenties in the silhouette, you can see the geometry of the era both in the design of the cross-sections and in the square patterns that are made from the mesh details on the dresses. This is the case with sun-shaped pleated details and contrasting black dresses with a stepped pleat at the bottom. Alexanderling drapery, which is highlighted on a soft viscose jersey fabric, has also found its place in the collection.

The collection is complemented by jewelry, made in the studio – geometric facets and small shiny pearl details molded into nests give long dresses a festive complexion.

AUTUMN / WINTER 2020 / 2021

‘MOTION‘

2020 is the year of sport. The year of the postponed Olympic Games. 100 years have passed since Estonia’s first Olympic gold. ALEXANDERLING’s A/W collection “Motion” is dedicated to sports – the hint is taken from the details of sportswear: ribbed ankles, colour and neck, and freedom-giving puff sleeves.

The creative process of the collection began in the spring, in the midst of insanity, the locking of a coronary pandemic. The completion of the twenty sets was strongly driven by the forced change of people’s communication and movement habits and self-management. It seemed as if everyone had gathered themselves, started to act and thus become a better person.

“Right now, it’s not enough to just follow trends. I want to talk about the values ​​that are behind fashion. And I assure you there are many! During the detailed production process in our fashion studio, production residues are minimal. The production cycle always begins with the washing of the fabrics. This often gives the fabrics a softer but also artistically sloppy impression. This gives the customer the opportunity to take care of the clothes themselves. As a result of the individual approach, each product fits on the wearer’s back like a cast”, says Anu Ling.

“My family has always taught me to value the substance of every activity. Hence my deep desire to create clothes that are related to memories, but which are also a part of the life of this future wearer and a creator of memories. Therefore, this is my contribution to sustainability.” she adds.

SPRING / SUMMER 2020

‘LOUISIANA’

Rattan headpieces, bunches of pearls on bee imitated earrings – these are the couple of details from the ultra-feminine prairie girls dress outfits from the S/S 20 collection ‘Louisiana’.

This collection is about the madness of prairie, when in 1862 the US president Abraham Lincoln approved the Homestead Act, where single women and widows were allowed to own a land in far west – if they would stay there for at least 5 years.

Then there were women who came from their homes in Europe (Norway, Germany and so forth) bringing their possessions and wardrobe and started a new life in the big prairie. The changes evolved with the change like this caused women acrophobia and different sort of anxiety orders. Knowing that we can look those black ribbons in a whole hopeful new way.

The purpose of this collection is to find beauty. Although, the inspiration started off from a very depressing era, it is about finding the beauty of ruffle dresses which aim for prettiness.

The collection is of nearly 30 dresses in bleached white with covered knees. The asymmetrical proportions flow in colours of sky blue, prairie field daisy pink, grass green and the soil’s brown. Fabrics vary from designer’s favourite jersey, to lace and silk crepe. The aim is not to have so much of a new conception rather than to offer multi-functionality to combine skirts with blouses.

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AUTUMN / WINTER 2019 / 2020

‘FAITH, HOPE AND LOVE’

The aim of the Autumn/Winter 2019/20 collection ‘Faith, Hope and Love’ was to think about the background of the clothes. The designer of the brand, Anu Ling, wishes to fight against the exaggerating and constantly cheapening mass-market with Alexanderling’s Estonian-made collection. Her message is supported by the hologram silver highlight of the insect shiny, nature imitating materials.

The shine is presented on the earrings, on the see-through sandals as well as on the pleated skirts. And in between are sizzling punk-styled, tartan patterned, voluminous details. These shaped pleat dashes are vivid examples of sustainability and excellent practise of using fabric residues. On the one hand this is elegant, yet being pertinent.

Alexanderling presents inventive, pointed tailoring. The collection connects strong, yet narrow-shouldered suits, which nipped in waists announce to the viewers: made in Estonia. On a close-up view the details are classical, but a little bit punk – not an easy trick to follow. Double wool crepe dresses with contrasting edgings on the inside and padded shoulders jersey dresses remind the feminine drama.